About Us

800+
organisations
14,000+
surveys
700,000+
respondents
Culture is what we share and what we choose to value.
Culture Counts supports organisations, practitioners and philanthropists to craft rich evidence-based stories about the value they create.
We foster transparent investment systems by quantifying the impacts of funded activities. We help researchers, policy-makers, and peak bodies create robust arguments for long term investment in culture.
We work with a range of sectors eager to quantify the value that sits below the surface through consistent and collaborative language. When we measure and communicate the things that matter, we enable deeper engagement with audiences and our communities, ultimately building a stronger case for support and investment.
We make culture count.

Our Founding Principles
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Standardise and define intangible terms like ‘excellence’ or ‘connection’ and create a common descriptive language for the concepts we value
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Give control of that language to the sectors that use it
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Modernise the means of evaluation so that it operates in real time and is accessible to all types of organistions
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Enable organisations to compare and aggregate their results, thereby strengthening their combined voice
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Engage funders and investors to ensure that decisions are driven by data, ensuring sustainable access to those resources
Our Journey
Our Team

Michael Chappell
CEO

Georgia Moore
Director – Australia

John Knell
Director – UK

Chris McCormick
Chief Technology Officer

Sian Tattersall
Project Coordinator

Umang Arora
Developer

Gaurav Goyal
Developer

Clare Chappell
Administrator

Matt Callahan
Chairman

Rita Baroni
Operations Manager

Shannon Pearse
Design Manager

Jordan Gibbs
Business Development Director

Kristine Genovese
Client Director

Tom McKenzie
Data Scientist

Jack Midalia
Data Analyst

Lisa Wallace
Marketing Manager

Laura Doyle
Client Manager

Nicole Tan Emery
Client Relationship Officer

Rosie Tooby
Client Relationship Officer